{"id":12476,"date":"2023-05-23T19:43:45","date_gmt":"2023-05-23T10:43:45","guid":{"rendered":"https:\/\/beautiful-people-creations-tokyo.com\/c\/?post_type=about&#038;p=12476"},"modified":"2024-12-06T15:03:05","modified_gmt":"2024-12-06T06:03:05","slug":"history","status":"publish","type":"about","link":"https:\/\/beautiful-people-creations-tokyo.com\/c\/about\/history\/","title":{"rendered":"HISTORY"},"content":{"rendered":"<h2 class=\"page_ttl\">ABOUT<\/h2>\n<h2 class=\"ttl_faq\">DESIGNER<\/h2>\n<p class=\"mg_t20\">\u718a\u5207\u79c0\u5178\uff08KUMAKIRI HIDENORI\uff09<\/p>\n<h2 class=\"ttl_faq\">BRAND HISTORY<\/h2>\n<dl class=\"about_tbl\">\n<dt>2024<\/dt>\n<dd>\n<p><strong>2024.12 Jury member at the Reclothes cup 2024<\/strong><\/p>\n<p class=\"mg_l20\">Hidenori Kumakiri participated as a member of the jury at the Reclothes cup 2024, a contest for adding new value through upcycling.<\/p>\n<p class=\"mg_t20\"><strong>2024.12\u3000beautiful people \u00d7 LEE 2nd collaboration collection is launched<\/strong><\/p>\n<p class=\"mg_l20\">The 2nd collaboration with denim brand Lee to celebrate the 100th anniversary of their JELT DENIM.<\/p>\n<p class=\"mg_l20\">A unique double-ended design blouson and trousers bring together two masterpieces of LEE in one garment.<\/p>\n<p class=\"mg_t20\"><strong>2024.10\u3000IPSA with beautiful people 2024 Holiday Special Edition is launch<\/strong><\/p>\n<p class=\"mg_l20\">A holiday edition is presented under the theme &#8220;EVERY DROP MAKES A SPECIAL DAY&#8221;, which expresses the diversity of people.<\/p>\n<p class=\"mg_t20\"><strong>2024.10\u3000beautiful people \u00d7 NANGA reversible down coat collaboration is released<\/strong><\/p>\n<p class=\"mg_l20\">First collaboration with sleeping bag specialist &#8211; NANGA, to release a reversible super light sleeping bag down coat.<\/p>\n<p class=\"mg_t20\"><strong>2024.9\u3000beautiful people \u00d7 ALPHA INDUSTRIES the 3rd collaboration is released<\/strong><\/p>\n<p class=\"mg_l20\">Launch of a collaborative DOUBLE-END designed, 4-ways military mod&#8217;s coat.<\/p>\n<p class=\"mg_t20\"><strong>2024.9\u3000Special lectures at the Hong Kong Polytechnic University (PolyU) training visit in Japan<\/strong><\/p>\n<p class=\"mg_l20\">Designer Hidenori Kumakiri gives a special lecture at the Hong Kong Polytechnic University, Hong Kong&#8217;s leading institution in the field of art and design, on a study visit to Japan.<\/p>\n<p class=\"mg_t20\"><strong>2024.9\u3000beautiful people \u00d7 REPRODUCTION OF FOUND collaboration sneakers is released<\/strong><\/p>\n<p class=\"mg_l20\">Launch of a collaborative German trainer incorporating elements of the collection theme \u2018bitter than sweet\u2019.<\/p>\n<p class=\"mg_l20\">2024.7 NYLON \u00d7 LEATHER<\/p>\n<p class=\"mg_l20\">2024.9 BOA \u00d7 LEATHER<\/p>\n<p class=\"mg_t20\"><strong>2024.8\u3000beautiful people feels new collection \u300cLost and Found\u300dis launched<\/strong><\/p>\n<p class=\"mg_l20\">From the sub-brand beautiful people feels, which explores \u2018feeling\u2019, &#8220;Lost and Found&#8221; is launched to stimulate interest in endangered animals.<\/p>\n<p class=\"mg_t20\"><strong>2024.7\u3000Special lectures at the Pre-Advanced Course of the \u300ccoconogacco\u300d<\/strong><\/p>\n<p class=\"mg_l20\">Designer Hidenori Kumakiri participated as a special lecturer at the private fashion school &#8220;coconogacco&#8221; pre-advanced course run by Yoshikazu Yamagata.<\/p>\n<p class=\"mg_t20\"><strong>2024.7\u3000beautiful people \u00d7 UNIVERSAL PICTURES collaboration T-shirts is released<\/strong><\/p>\n<p class=\"mg_l20\">Amongst many other masterpieces, a sheer T-shirt in collaboration with \u2018Back to the Future\u2019 and \u2018E.T.\u2019 was launched.<\/p>\n<p class=\"mg_t20\"><strong>2024.6\u3000Served on the jury of the 98th SO-EN Award<\/strong><\/p>\n<p class=\"mg_l20\">Designer Hidenori Kumakiri has been a member of the jury at the SO-EN Award, the gateway to success for new designers in Japan, for four consecutive terms since the 95th edition.<\/p>\n<p class=\"mg_t20\"><strong>2024.4\u3000STAR WAR for beautiful people is release<\/strong><\/p>\n<p class=\"mg_l20\">Focusing on Darth Vader, the main character in STAR WARS, a sheer T-shirt in fully flocked print was released.<\/p>\n<p class=\"mg_t20\"><strong>2024.3\u3000beautiful people \u00d7 POTR Collaboration bags collection is launched<\/strong><\/p>\n<p class=\"mg_l20\">Under the theme \u2018From Square to Circle\u2019, two styles of bag was launched in collaboration with Yoshida Kaban&#8217;s brand POTR.<\/p>\n<p class=\"mg_t20\"><strong>2024.2\u3000beautiful people \u00d7 LEE collaboration collection is launched<\/strong><\/p>\n<p class=\"mg_l20\">Launch of collaborative clothing that incorporates the DOUBLE-END pattern technique and brings together two masterpieces of LEE in one garment.<\/p>\n<p class=\"mg_l20\">To celebrate the launch, collaboration items with LEE at \u2018THE MOMENTS\u2019 event held irregularly at Isetan Shinjuku Men&#8217;s Building.<\/p>\n<\/dd>\n<dt>2023<\/dt>\n<dd>\n<p><strong>2023.12\u3000&#8221;THE\/a beautiful people&#8221; THE\/a ROCK KNIT vol.6\u300cMEGADETH\u300dis released<\/strong><\/p>\n<p class=\"mg_l20\">Launched a project to collaborate with rock bands from around the world. Items are expressed in intarsia knitting method, the brand&#8217;s speciality, with special graphic details.<\/p>\n<p class=\"mg_l20\">2021.11 LOU REED<\/p>\n<p class=\"mg_l20\">2022.03 THE FLAMING LIPS<\/p>\n<p class=\"mg_l20\">2022.07 GRATEFUL DEAD<\/p>\n<p class=\"mg_l20\">2022.09 HELLOWEEN<\/p>\n<p class=\"mg_l20\">2022.11 EXTREME<\/p>\n<p class=\"mg_l20\">2023.12 MEGADETH<\/p>\n<p class=\"mg_t20\"><strong>2023.11\u3000beautiful people \u00d7 CASIO\u3000collaboration watch launched in three years.<\/strong><\/p>\n<p class=\"mg_l20\">Under the theme &#8220;One colour fits everyone&#8221;, a multi-coloured watch was created for everyone, regardless of age, gender or nationality.<\/p>\n<p class=\"mg_t20\"><strong>2023.11\u30001 DAY EVENT &#8220;Shopable Museum Pieces&#8221; was held at Shibuya PARCO<\/strong><\/p>\n<p class=\"mg_l20\">A one-day event to display and sell accumulated collection pieces from the Paris Collection debut in 2017AW to the latest collection.<\/p>\n<p class=\"mg_l20\">Second-hand items from beautiful people archive collections, which are handled by the used select shop RAGTAG, are also sold together.<\/p>\n<p class=\"mg_t20\"><strong>2023.3 \u300cGU AND BEAUTIFUL PEOPLE\u300dSecond collaboration with GU<\/strong><\/p>\n<p class=\"mg_l20\">The 2nd all-gender collection with GU Global launched in Japan, Hong Kong, Taiwan and China.<\/p>\n<p class=\"mg_t20\"><strong>2023.9\u3000Special lectures at Musashino Art University, Department of Spatial Design<\/strong><\/p>\n<p class=\"mg_l20\">Designer Kumakiri gives a special lecture to students, with interior designer Masamichi Katayama, who designed beautiful people Aoyama store.<\/p>\n<p class=\"mg_t20\"><strong>2023.9\u3000beautiful people \u00d7 ALPHA INDUSTRIES\u3000second edition of the double-ended mod coat is released<\/strong><\/p>\n<p class=\"mg_l20\">Based on the \u2018DOUBLE-END\u2019 design concept, military outerwear was launched that can be worn in four different ways on four different sides: front and back, top and bottom.<\/p>\n<p class=\"mg_t20\"><strong>2023.9\u3000beautiful people \u00d7 Eric Carle Collaboration<\/strong><\/p>\n<p class=\"mg_l20\">T-shirts collectiion with illustrations from the world-famous picture book The Hungry Caterpillar is released.<\/p>\n<p class=\"mg_t20\"><strong>2023.7\u3000beautiful people \u00d7 Mizuno Collaboration Vol.3<\/strong><\/p>\n<p class=\"mg_l20\">The skeleton trainer is being updated and launched in a new colour, Beige.<\/p>\n<p class=\"mg_t20\"><strong>2023.6\u3000beautiful people \u00d7 HELLO KITTY Collaboration is launch<\/strong><\/p>\n<p class=\"mg_l20\">A total of six styles of clothing and sundry goods were launched under the theme \u2018Kitty not just cute\u2019, incorporating the DOUBLE-END design concept by beautiful people.<\/p>\n<p class=\"mg_t20\"><strong>2023.5\u3000beautiful people \u00d7 CONVERSE Collaboration sneakers made from basketball material is launched<\/strong><\/p>\n<p class=\"mg_l20\">Sneakers based on Converse&#8217;s CONS ERX 400 HI, made of man-made leather actually used for basketball.<\/p>\n<p class=\"mg_t20\"><strong>2023.4 \u300cWACOAL MEN \u00f7 beautiful people\u300dBoxer tops is launch<\/strong><\/p>\n<p class=\"mg_l20\">In the second collaboration with \u300cWACOAL MEN\u300d, under the theme &#8220;One size fits everyone&#8221;, the brand presents inner tops made of organic cotton that are one size fits all, which can be used as outerwear.<\/p>\n<p class=\"mg_t20\"><strong>2023.3 \u300cGU AND BEAUTIFUL PEOPLE\u300dFirst collaboration with GU<\/strong><\/p>\n<p class=\"mg_l20\">First and ever all-gender collection with GU Global launched in Japan, Hong Kong, Taiwan and China.<\/p>\n<\/dd>\n<dt>2022<\/dt>\n<dd>\n<p><strong>2022.12\u3000beautiful people x ALPHA INDUSTRIES DOUBLE-END Blouson is released<\/strong><\/p>\n<p class=\"mg_l20\">Based on the &#8220;DOUBLE-END&#8221; design concept, beautiful people launched authentic military outerwear that can be worn in four different ways, upside-down and inside-out.<\/p>\n<p class=\"mg_t20\"><strong>2022.12\u3000Part of the SS22 Side-C Vol. 5 \u201cMotional.\u201d collection was acquired by the Metropolitan Museum of Art (USA).<\/strong><\/p>\n<p class=\"mg_l20\">It was selected for the permanent collection at the Metropolitan Museum of Art in New York for its collection, which incorporates the structure of a beaded cushion and fluidly changes form as a person moves.<\/p>\n<p class=\"mg_t20\"><strong>2022.9\u3000\u300eQUOTATION Fashion issue 15th Anniversary Special Edition\u300fis released<\/strong><\/p>\n<p class=\"mg_l20\">Produced a special book on the brand with QUOTATION magazine, documenting beautiful people&#8217;s 15th anniversary.<\/p>\n<p class=\"mg_t20\"><strong>2022.2\u3000beautiful people x CONVERSE ALL STAR 100 GORE-TEX CHUNK Z HI Collaboration Sneakers is released<\/strong><\/p>\n<p class=\"mg_t20\"><strong>2022.2\u3000\u300cWACOAL MEN \u00f7 beautiful people\u300d is launched<\/strong><\/p>\n<p class=\"mg_l20\">In collaboration with \u300cWACOAL MEN\u300d, under the theme &#8220;One size fits everyone&#8221;, an organic cotton innerwear collection in one size from S to LL for all.<\/p>\n<p class=\"mg_t20\"><strong>2022.1\u3000Appeared at Art &#038; Architect Festa AAF Lecture co-produced a series of talk events.<\/strong><\/p>\n<p class=\"mg_l20\">Designer Hidenori Kumakiri appears in the fashion designer section of the AAF Lecture Co-operative Series of Talk Events, moderated by architect Takahiro Hiranuma.<\/p>\n<\/dd>\n<dt>2021<\/dt>\n<dd>\n<p><strong>2021.11\u3000&#8221;THE\/a beautiful people&#8221; THE\/a ROCK KNIT series is released<\/strong><\/p>\n<p class=\"mg_l20\">Launched a project to collaborate with rock bands from around the world. Items are expressed in intarsia knitting method, the brand&#8217;s speciality, with special graphic details. Collaborating with Rock bands and Heavy metal bands like HELLOWEEN and LOU REED&#8230;etc.<\/p>\n<p class=\"mg_t20\"><strong>2021.10\u3000Paticipated in \u300cThe\u201cO.SHIRO\u201dCollection Vol.2\u300d<\/strong><\/p>\n<p class=\"mg_l20\">GQ JAPAN (published by Cond\u00e9 Nast Japan), the Japanese edition of the magazine GQ, which was first published in the USA in 1957 and is currently published in 21 countries and regions, and ITOCHU Fashion System Co. Participated in the fashion show \u2018The \u201cO.SHIRO\u201d Collection\u2019 Vol. 2, which focused on the textile production areas of Japan, with a presentation-style film.<\/p>\n<p class=\"mg_l20\">Bespoke trench and duffle coats are sold exclusively at Isetan Shinjuku.<\/p>\n<p class=\"mg_t20\"><strong>2021.7\u3000beautiful people \u00d7 BLACK BEAR Collaboration launch<\/strong><\/p>\n<p class=\"mg_l20\">Collaboration with Black Bear, a popular character created by picture book author Dick Bruna. The brand released items that were cut from different fabrics and joined together using patchwork techniques as an expression of the \u2018craftsmanship\u2019 that the brand places great importance on.<\/p>\n<p class=\"mg_t20\"><strong>2021.7 beautiful people \u00d7 Interior Brand Cassina ixc. Special exhibition on the theme of &#8220;Furniture and Clothing Integration&#8221; at Cassina&#8217;s Aoyama flagship shop.<\/strong><\/p>\n<p class=\"mg_t20\"><strong>2021.6\u3000 &#8220;THE\/a beautiful people&#8221; is released<\/strong><\/p>\n<p class=\"mg_l20\">The brand&#8217;s classic garments, including the riders&#8217; jackets and trench coats synonymous with the brand, have been renewed for the first time in 10 years.<\/p>\n<p class=\"mg_l20\">The ultimate standard line for everyone, based on the concept of\u300c(a) basic item that is all over the place, (THE) basic item that can only be found at beautiful people. The ultimate standard line for all people, the standard series by beautiful people\u300d<\/p>\n<p class=\"mg_t20\"><strong>2021.5 \u300ebeautiful people pop-up store unseen archives during the pandemic\u300f POP-UP store open<\/strong><\/p>\n<p class=\"mg_t20\"><strong>2021.3\u3000beautiful people \u00d7 Mizuno Collaboration was released. <\/strong><\/p>\n<p class=\"mg_l20\">Collaboration with sports brand MIZUNO to produce fashionable yet functionality-oriented products.<\/p>\n<p class=\"mg_l20\">2021.03 \/ Vol.1 Backpack with a Fan &#038; Sneakers(black) Launch<\/p>\n<p class=\"mg_l20\">2021.10 \/ Vol.2 DOUBLE-END Down jacket &#038; Sneakers(ecru) Launch<\/p>\n<p class=\"mg_l20\">2022.07 \/ Vol.3 Sneakers(beige) Launch<\/p>\n<p class=\"mg_t20\"><strong>2021.3\u3000\u3000Participated in the Tokyo Collection for the first time in four years.<\/strong><\/p>\n<p class=\"mg_l20\">2021.03.15 \u300eParis Fashion Week Spring 2021\u300fPresenting Digital Show in Paris and a sequel Runway show is held by Project \u300cbyR\u300dat Rakuten Fashion Week TOKYO 2021 F\/W in Tokyo. <\/p>\n<p class=\"mg_l20\">To complement the show, limited-edition items was also launched at the same time on Rakuten Fashion Online Store.<\/p>\n<p class=\"mg_t20\"><strong>2021.03.01 beautiful people Global online store OPEN<\/strong><\/p>\n<\/dd>\n<dt>2020<\/dt>\n<dd>\n<p><strong>2020.11\u3000Awarded &#8220;The 38th Mainichi Fashion Grand Prix\u201d<\/strong><\/p>\n<p class=\"mg_t20\"><strong>NAILS INC collaboration kit was released<\/strong><\/p>\n<p class=\"mg_l20\">Based on the theme of the black leather biker jacket,<\/p>\n<p class=\"mg_l20\">a 2-piece limited set of black nail polish and mini leather bag was released.<\/p>\n<p class=\"mg_t20\"><strong>2020.10.21\u3000New brand \u201cbeautiful people feels\u201d was launched<\/strong><\/p>\n<p class=\"mg_l20\">The new online brand was released<\/p>\n<p class=\"mg_l20\">with the brand\u2019s creative partner, Wieden+Kennedy Tokyo.<\/p>\n<p class=\"mg_t20\"><strong>2020.7\u3000Collaboration makeup palette with iPSA were released<\/strong><\/p>\n<p class=\"mg_l20\">Makeup inspired by the biker jacket was released that included black balm-like blush that adapts to the moisture in each individual\u2019s skin and turns a red shade when applied.<\/p>\n<p class=\"mg_t20\"><strong>2020.6\u3000Collaboration products with Robert Mapplethorpe were released<\/strong><\/p>\n<p class=\"mg_l20\">A posthumous collaboration was released with the New York photographer, Robert Mapplethorpe. The year 2019 marked 30 years since his passing.<\/p>\n<p class=\"mg_t20\"><strong>2020.6\u3000BABY-G collaboration watch was released<\/strong><\/p>\n<p class=\"mg_l20\">A unisex model was released based on the new BABY-G model, BGA-270.<\/p>\n<\/dd>\n<dt>2019<\/dt>\n<dd>\n<p><strong>2019.11.22\u3000SHIBUYA PARCO direct retail store was opened<\/strong><\/p>\n<p class=\"mg_l20 mg_b20\">This was the first shop to sell items for both men and women, with about half the products for men.<\/p>\n<p><strong>2019.8.9\u3000\u201cDress Code: Are You Playing Fashion?\u201d exhibit<\/strong><\/p>\n<p class=\"mg_l20\">The Japanese-style trench coat from the 2017 autumn\/winter collection is housed at the Kyoto Costume Institute.<\/p>\n<p class=\"mg_t20\"><strong>2019.4.19\u3000 Costume supervisor for the animation \u201cRilakkuma and Kaoru\u201d<\/strong><\/p>\n<p class=\"mg_l20\">Designs were provided featuring children\u2019s clothing designed for adults.<\/p>\n<\/dd>\n<dt>2018<\/dt>\n<dd>\n<p><strong>2018.11\u3000British brands collaboration were released <\/strong><\/p>\n<p class=\"mg_l20\">2018.11\u3000JOHNSTONS\u00d7beautiful people<\/p>\n<p class=\"mg_l20\">2019.1\u3000JOHN SMEDLEY\u00d7beautiful people<\/p>\n<p class=\"mg_l20\">2019.1\u3000GEORGE COX \u00d7beautiful people<\/p>\n<p class=\"mg_t20\"><strong>2018.2.21\u3000Ginza Mitsukoshi direct store was opened<\/strong><\/p>\n<\/dd>\n<dt>2017<\/dt>\n<dd>\n<p><strong>2017.5.3\u3000The BRAND VOICE T-SHIRT inspired by the Paris Collection debut was released <\/strong><\/p>\n<p class=\"mg_l20 mg_b20\">Seven interconnected messages were featured based on the concept that \u201ceverything is beautiful.\u201d<\/p>\n<p><strong>2017.3.4\u3000Joined Paris Collection<\/strong><\/p>\n<p class=\"mg_l20\">\uff08since 17AW\u300cWAFUKU\u300d \uff09<\/p>\n<p class=\"mg_t20\"><strong>2017.2.9\u3000A teddy bear pocketbook clad in a biker jacket was released through a collaborative effort<\/strong><\/p>\n<p class=\"mg_l20\">Each teddy bear from Steiff is a traditional masterpiece handmade by German artisans. The teddy bear\u2019s biker jacket is authentic down to the small details.<\/p>\n<\/dd>\n<dt>2016<\/dt>\n<dd>\n<p><strong>2016.9\u3000NO GENDER LINE was launched<\/strong><\/p>\n<p class=\"mg_l20 mg_b20\">Patterns were created in the five sizes of \u201cXXS, XS, S, M, and L\u201d that were suitable for men or women no matter the size selected. Just as the kids line has no boundary between adults and children, we aimed to create clothing without the concept of division, such as the boundary between men and women.<\/p>\n<p><strong>2016.3.2\u3000HANKYU Umeda direct store was opened<\/strong><\/p>\n<\/dd>\n<dt>2015<\/dt>\n<dd>\n<p><strong>2015.7.18\u3000official online store was launched<\/strong><\/p>\n<p class=\"mg_t20\"><strong>2015.5\u3000A tennis-themed event was held at Isetan Kaihoku Products were released in collaboration with FILA.<\/strong><\/p>\n<p class=\"mg_t20\"><strong>2015.5\u3000The Mitsukoshi Isetan private brand \u201cROUTINE FOR beautiful people\u201d was launched<\/strong><\/p>\n<p class=\"mg_l20 mg_b20\">The creation encompassed everything beautiful people has always been conscientious about, from textile design to pattern making and sewing. The collection exclusive to Mitsukoshi Isetan pursued basics that incorporate production sites in Japan throughout the entire process of creating clothes.<\/p>\n<p><strong>2015.5\u3000The brand tag was revamped to \u201cbeautiful people CREATIONS-TOKYO\u201d<\/strong><\/p>\n<p class=\"mg_t20\"><strong>2015.4.2\u3000The first direct store in the Kansai area was opened in LUCUA 1100<\/strong><\/p>\n<p class=\"mg_t20\"><strong>2015.2\u3000A special order MACKINTOSH coat was released<\/strong><\/p>\n<\/dd>\n<dt>2014<\/dt>\n<dd>\n<p><strong>2014.5\u3000The Rolling Stones Collaboration products were released<\/strong><\/p>\n<p class=\"mg_l20\">An event was held at Isetan Kaihoku.\uff082015.5.12\uff5e5.20\uff09<\/p>\n<\/dd>\n<dt>2013<\/dt>\n<dd>\n<p><strong>2013.7\u3000ayame collaboration sunglasses were released <\/strong><\/p>\n<p class=\"mg_l20 mg_b20\">The Japanese-made eyewear brand by Yu Imaizumi was established in 2010 based on the concept of looking to the past to learn of the future.<\/p>\n<p><strong>2013.3\u3000the 2nd direct retail store was opened at Isetan Shinjuku<\/strong><\/p>\n<p class=\"mg_t20\"><strong>2013.2\u3000Barbour collaboration products were released<\/strong><\/p>\n<\/dd>\n<dt>2012<\/dt>\n<dd>\n<p><strong>2012.12\u3000Tora-san T-shirts were released through collaboration<\/strong><\/p>\n<p class=\"mg_l20\">The T-shirt design features famous phrases uttered by Tora-san in the \u201cOtoko wa Tsurai yo\u201d (It&#8217;s Tough Being a Man) movies. An event was held at Isetan Kaihoku.<\/p>\n<p class=\"mg_t20 mg_b20\"><strong>2012.9\u3000\u201cAquascutum for beautiful people\u201d collaboration trench coat was released<\/strong><\/p>\n<p class=\"mg_t20\"><strong>2012.9\u3000beautiful people\u00d7JOHN SMEDLEY\u00d7LAPIS BEAMS collaboration products were released<\/strong><\/p>\n<p class=\"mg_t20\"><strong>2012.6\u3000The design team\u2019s \u201cThe beautiful people\u201d band was formed<\/strong><\/p>\n<p class=\"mg_l20\">The band\u2019s formation was prompted by a promotion of \u201carchive\u201d T-shirts that bring back hit designs. On June 4, a commemorative live performance was held at Shimokitazawa.<\/p>\n<p class=\"mg_t20\"><strong>2012.5\u3000MACKINTOSH\u00d7beautiful people collaboration products were released<\/strong><\/p>\n<p class=\"mg_l20\">2012.5.23\uff5e29\u3000Special event at ISETAN THE STAGE<\/p>\n<\/dd>\n<dt>2011<\/dt>\n<dd>\n<p class=\"mg_b20\"><strong>2012.11\u3000CITIZEN80 anniversary collaboration watch was released<\/strong><\/p>\n<p class=\"mg_t20\"><strong>2012.3\u3000collaboration products with\u300cVAN\u300dwere released<\/strong><\/p>\n<p class=\"mg_l20\">The collection turned the paper VAN bags carried by all the young men and women who frequented Miyuki Street, Ginza in the 1970s into a full-fledged vegetable tanned leather bag. It took the signature VAN letterman jacket and regimental stripe jacket and made them in kids sizes, made the VAN logo badge into a badge that glows with LED light, and took the graphic T-shirt with a hidden VAN logo and the VANGUARDS uniform for the VAN American football team without making changes and turned them into dresses for girls. The collection offered an avant-garde VAN fusing the humor of beautiful people with VAN\u2019s brand image.<\/p>\n<p class=\"mg_t20\"><strong>2011.8.27\u3000beautiful people AOYAMA flagship store was opened<\/strong><\/p>\n<p class=\"mg_l20\">Masamichi Katayama of Wonderwall was involved in the interior design.<\/p>\n<p class=\"mg_t20\"><strong>2011.4\u3000Products were created in collaboration with SWAROVSKI ELEMENTS under the direction of Tomoki Sukezane<\/strong><\/p>\n<p class=\"mg_l20\">\u300cMENSWEAR MADE WITH SWAROVSKI ELEMENTS JAPAN\u300dcollaboration products were released at ISETAN Shinjuku THE STAGE<\/p>\n<\/dd>\n<dt>2010<\/dt>\n<dd>\n<p><strong>Supervised Shiseido\u2019s global uniform designs for the 2nd time<\/strong><\/p>\n<p class=\"mg_b20 mg_l20\">\uff08April 2012\uff5e2015\uff09<\/p>\n<p><strong>Released Galaga T-shirts supervised by Namco<\/strong><\/p>\n<p class=\"mg_l20\">Under supervision from Namco, Galaga T-shirts were released featuring hand stitched beads to recreate 8-bit graphics from the classic game.<\/p>\n<\/dd>\n<dt>2009<\/dt>\n<dd>\n<p><strong>Became creative director for the new Onward Kashiyama brand \u201cFORSTE\u201d<\/strong><\/p>\n<p class=\"mg_b20 mg_l20\">\uff082009AW\uff5e2011\uff09<\/p>\n<p><strong>Produced \u201cKIDS WEAR FOR WOMEN\u201d, a photo collection by Takashi Homma<\/strong><\/p>\n<p class=\"mg_b20 mg_l20\">Looks were put together from the Kids Series and everyday clothing using real parents and their children. The photo collection showcases the beautiful people Kids Series integrated into the day-to-day lives of ordinary parents and children.<\/p>\n<p class=\"mg_b20\"><strong>Became a member of the JFW Organization<\/strong><\/p>\n<p><strong>Pop-Up store\u300cA starter house for beautiful people\u300dwas opened<\/strong><\/p>\n<p class=\"mg_l20\">Opened on February 20 inside Laforet Harajuku. A starter house refers to the first home people buy (presuming they move to a bigger home as their family grows). The store was deceptive because when viewed from a certain angle it appeared to be larger.<\/p>\n<\/dd>\n<dt>2008<\/dt>\n<dd>\n<p><strong>Supervised Shiseido\u2019s global uniform designs<\/strong><\/p>\n<p class=\"mg_b20 mg_l20\">2From 2009 to 2012, the designs were introduced as uniforms worn at Shiseido makeup counters.<\/p>\n<p><strong>09SS\u300cyesterday by beautiful people\u300dwas launched<\/strong><\/p>\n<p class=\"mg_b20 mg_l20\">The collaborative brand was launched with TOMMORROW LAND. The \u201cyesterday\u201d in the brand name hints at the story of clothes that you wore as a child and couldn\u2019t bring yourself to throw out. You lovingly put them away, but when you tried them on again as an adult you found them wrinkled but adorable, and they seem to suit the person you are now!<\/p>\n<p><strong>08AW\u300cTraditional Weatherwear &amp; beautiful people\u300dcollaboration<\/strong><\/p>\n<p class=\"mg_l20\">A joined label with Traditional Weatherwear<\/p>\n<\/dd>\n<dt>2007<\/dt>\n<dd>\n<p><strong>Appeared in the WORLD BUSINESS SATELLITE program\u2019s \u201cTrend Tamago\u201d<\/strong><\/p>\n<p class=\"mg_l20\">The Kids Series was covered on the program.<\/p>\n<\/dd>\n<dt>2006<\/dt>\n<dd>\n<p><strong>beautiful people was launched<\/strong><\/p>\n<p class=\"mg_l20\">Kumakiri launched beautiful people together with classmates from the Apparel Design Technique Course of Bunka Fashion College: Masayoshi Toda, a patternmaker; Yusuke Wakabayashi who is in charge of sales; and Tamio Yone of planning &amp; production who was a coworker from Comme des Gar\u00e7ons.<\/p>\n<\/dd>\n<dt>2004<\/dt>\n<dd>\n<p><strong>entertainment co.,ltd. was established<\/strong><\/p>\n<p class=\"mg_l20\">Kumakiri established the company as a pattern subcontractor after gaining experience as a patternmaker at Comme des Gar\u00e7ons.<\/p>\n<\/dd>\n<dt>1998<\/dt>\n<dd><strong>Hidenori Kumakiri graduated from the Apparel Design Technique Course of Bunka Fashion College.<\/strong><\/dd>\n<dt class=\"last\">1974<\/dt>\n<dd><strong>1974.9.6\u3000Hidenori Kumakiri was born in Kanagawa, Japan<\/strong><\/dd>\n<\/dl>\n<h2 class=\"ttl_faq\">COLLECTION HISTORY<\/h2>\n<dl class=\"about_tbl\">\n<dt>2020<\/dt>\n<dd>\n<div class=\"c_his_flex\">\n<p class=\"ttl\">21SS<\/p>\n<div class=\"cont\">\n<p><strong>\u300cSide-C Vol.5\u300d motional.<\/strong><\/p>\n<p class=\"mg_l20\">Inserting small beads into Side-C in place of corsets and pads conventionally fastened inside clothing enables the inner elements to move in tandem with the body\u2019s motion. The clothing creates a distinctive silhouette through motion.<\/p>\n<\/div>\n<\/div>\n<div class=\"c_his_flex mg_t20\">\n<p class=\"ttl\">21PS<\/p>\n<div class=\"cont\">\n<p><strong>21PS\u300cSide-C Vol.4.5\u300d \uff0c\uff08comma\uff09<\/strong><\/p>\n<p class=\"mg_l20\">An entirely new and original pad covering the shoulders to the chest is used. The presence of body suits and corsets that exist between clothing and body, between clothing and behind the knees, and pocket pouches are conventionally hidden, but we brought their existence to the surface with stitching. The new Side-C achieves a design that evokes the existence of the inside when looking from the outside without changing the silhouette.<\/p>\n<\/div>\n<\/div>\n<div class=\"c_his_flex mg_t20\">\n<p class=\"ttl\">20AW<\/p>\n<div class=\"cont\">\n<p><strong>\u300cSide-C Vol.4\u300d Intimate<\/strong><\/p>\n<p class=\"mg_l20\">The items are inspired by building materials, which are important elements but remain hidden from view. Evolved Side-C techniques such as disassembling and stripping elements expand the range of motion of clothes.<br \/>\nThey express the intimacy of clothing and the body through texture, reverence of motion, sensations, and components invisible to the eye.<\/p>\n<\/div>\n<\/div>\n<div class=\"c_his_flex mg_t20\">\n<p class=\"ttl\">20PF<\/p>\n<div class=\"cont\">\n<p><strong>\u300cSide-C Vol.3.5\u300d OK\/NOT OK<\/strong><\/p>\n<p class=\"mg_l20\">The collection displays diversity in men\u2019s and women\u2019s clothing tailored to the consummately multitasking modern human. Clothes saddle stitched* with zippers can be freely transformed into a zip-up hooded jacket or pullover jacket. Shirts and dresses create new silhouettes by changing the length of the third bodice that exists between the front and back panels.<br \/>\nJackets and pants morph into various looks by utilizing the silhouette, color, and overlapping of fabric and turning them inside out so that the hidden Side-C (backside of the front, backside of the back) becomes visible.<br \/>\n*Reverse\/saddle stich applies the same concept of putting a cover on a futon (tying the inside of the cover, then turning it right side out) to clothing.<\/p>\n<\/div>\n<\/div>\n<\/dd>\n<dt>2019<\/dt>\n<dd>\n<div class=\"c_his_flex\">\n<p class=\"ttl\">20SS<\/p>\n<div class=\"cont\">\n<p><strong>\u300cSide-C Vol.3\u300d\u3000Sunrise\/Sunset<\/strong><\/p>\n<p class=\"mg_l20\">A single piece of clothing converts 24 ways, just like the color of the sky shifts throughout a 24-hour period. Reconfiguring the front and back of the front panel, and front and back of the back panel makes three openings the body can slip through where normally there is one. Furthermore, Side-C lets you turn over each piece of clothing to change which side is shown, producing 24 ways to wear it.<\/p>\n<\/div>\n<\/div>\n<div class=\"c_his_flex mg_t20\">\n<p class=\"ttl\">20PS<\/p>\n<div class=\"cont\">\n<p><strong>\u300cSide-C Vol.2.5\u300d\u3000Facing\/Lining<\/strong><\/p>\n<p class=\"mg_l20\">The collection offers Side-C that can be worn every day. This Side-C concept makes both the front (Side A) and back (Side B) simultaneously visible so that the C side becomes a new visual presentation, which gives new form (shape) to uniforms (military items, work clothes, items commonly worn by modern women). This collection is a further evolution of the Side-C expressed in the 2019 autumn\/winter collection and leads to the 2020 spring\/summer collection.<\/p>\n<\/div>\n<\/div>\n<div class=\"c_his_flex mg_t20\">\n<p class=\"ttl\">19AW<\/p>\n<div class=\"cont\">\n<p><strong>\u300cSide-C Vol.2\u300d\u3000Skin\/Organs<\/strong><\/p>\n<p class=\"mg_l20\">Just as there is no awareness of the existence of space between the front and back of clothing, print textiles with large panel patterns use flowers and foliage to express the organs and flowing blood vessels inside human bodies that we normally cannot see. The collection is conceptual yet wearable. Through a design approach of saddle stitching, detached lining, and integration of back and front, the wearer can freely choose which side to show. New possibilities are offered that encompass everything from construction to deconstruction, and conservatism and modernism.<\/p>\n<\/div>\n<\/div>\n<div class=\"c_his_flex mg_t20\">\n<p class=\"ttl\">19PF<\/p>\n<div class=\"cont\">\n<p><strong>\u300cThe 27 Club\u300d<\/strong><\/p>\n<p class=\"mg_l20\">Inspiration was taken from those whose lives were cut short at 27 years of age, such as Kurt Cobain, Brian Jones, and Jimi Hendrix. The collection explores the beauty they shared despite diverse personalities, different eccentricities, and disparate generations.<\/p>\n<\/div>\n<\/div>\n<\/dd>\n<dt>2018<\/dt>\n<dd>\n<div class=\"c_his_flex\">\n<p class=\"ttl\">19SS<\/p>\n<div class=\"cont\">\n<p><strong>\u300cSide-C\u300d<\/strong><\/p>\n<p class=\"mg_l20\">This first collection was created by focusing on the pouch-like space between the front and back, meaning the inside of clothing. It gives birth to a new structure of endless possibilities for clothing that arise from a single garment by integrating front and back, thereby demolishing the concept of front and back that is normally formed by stitching back the edges. The origin of the name Side-C is an expressed determination to go beyond the two-dimensional thinking of front and back, and the tearing down of deconstruction and reconstruction that has been ongoing since the 1990s. What if there is a Side-C between Side A and Side B on a record? That is the inspiration for creating this theme.<\/p>\n<\/div>\n<\/div>\n<div class=\"c_his_flex mg_t20\">\n<p class=\"ttl\">19PS<\/p>\n<div class=\"cont\">\n<p><strong>\u300cSepia\/Polaroid\u300d<\/strong><\/p>\n<p class=\"mg_l20\">Insight for the collection comes from the worldview of classic images of sepia-toned photographs and polaroid photographs that evoke the now. Both sides of the fabric are printed. There are young leaves on the front and blighted leaves on the back to express the passage of time through a single fabric. The pattern of the check fabric is changed only on the edges for a two-tone color scheme that becomes the key design point of the clothing. The pieces become possible precisely because original textile is used.<\/p>\n<\/div>\n<\/div>\n<div class=\"c_his_flex mg_t20\">\n<p class=\"ttl\">18AW<\/p>\n<div class=\"cont\">\n<p><strong>\u300cbias\uff08 \/ \uff09\u300d<\/strong><\/p>\n<p class=\"mg_l20\">In keeping with the 2018 pre-fall collection, the concept is the coexistence of polar opposites. Masculine items typified by duffle coats, pea coats, trench coats, biker jackets, and military coats are given a feminine silhouette using a bias cut. They are entirely new classics that have never been seen before.<\/p>\n<\/div>\n<\/div>\n<div class=\"c_his_flex mg_t20\">\n<p class=\"ttl\">18PF<\/p>\n<div class=\"cont\">\n<p><strong>\u300cWRAP\u300d<\/strong><\/p>\n<p class=\"mg_l20\">The collection mingles tailored elements with native dress, monk\u2019s robes, and the pareos that complete a single look by enveloping the whole body.<\/p>\n<\/div>\n<\/div>\n<\/dd>\n<dt>2017<\/dt>\n<dd>\n<div class=\"c_his_flex\">\n<p class=\"ttl\">18SS<\/p>\n<div class=\"cont\">\n<p><strong>\u300cMake Love\u300d<\/strong><\/p>\n<p class=\"mg_l20\">X and Y, Y and X. Two items are reincarnated into one new item by flipping over button holes, lowering fasteners, and rearranging the pieces. The addition of vectors and a new concept to the layered look creates two items that intertwine to become a multilayered, four-dimensional coordinated piece. Like the game of Othello, the concept is unity of front and back in which the fabric backing and outer fabric, and the inner dress and outer dress coexist within one piece.<\/p>\n<\/div>\n<\/div>\n<div class=\"c_his_flex mg_t20\">\n<p class=\"ttl\">18PS<\/p>\n<div class=\"cont\">\n<p><strong>\u300cROYAL \/ PUNK\u300d<\/strong><\/p>\n<p class=\"mg_l20\">Essential features of the elegant Princess Diana and the English gentleman are mingled with fashion from the 1970s punk band, the Sex Pistols. Though we only have two ears, the Pierce A Trois pierced earring set has the three letters S, E, X that can be mixed and matched, based on the motif of a punk fashion boutique from Kings Road in London.<\/p>\n<\/div>\n<\/div>\n<div class=\"c_his_flex mg_t20\">\n<p class=\"ttl\">17AW<\/p>\n<div class=\"cont\">\n<p><strong>\u300cWAFUKU\u300d<\/strong><\/p>\n<p class=\"mg_l20\">This is the Paris debut collection. It mixes the contrary elements of Japanese kimono and Western clothing, and the eccentric colors of \u201cTokyo POP (Neo Gal)\u201d and \u201cbon chic, bon genre\u201d (good style, good class) of Paris. The foldable trench coat is designed utilizing the fold lines and straight lines of kimono. The various materials and fabric belts are based on the idea of layered kimono sashes, and items such as shirts and blouson jackets are made with round patterns taken from the oval-shaped \u201cwataboshi\u201d hat.<\/p>\n<\/div>\n<\/div>\n<div class=\"c_his_flex mg_t20\">\n<p class=\"ttl\">17PF<\/p>\n<div class=\"cont\">\n<p><strong>\u300cBAD SENSE\u300d<\/strong><\/p>\n<p class=\"mg_l20\">The collection is created to surpass stereotypes while thinking it\u2019s a sure thing, yet wondering if that\u2019s true.<\/p>\n<\/div>\n<\/div>\n<\/dd>\n<dt>2016<\/dt>\n<dd>\n<div class=\"c_his_flex\">\n<p class=\"ttl\">17SS<\/p>\n<div class=\"cont\">\n<p><strong>\u300cDO IT OURSELVES\u300d<\/strong><\/p>\n<p class=\"mg_l20\">This collection of basic, unique items is crafted together with our customers who can freely add accents to clothes produced by the beautiful people team.<\/p>\n<\/div>\n<\/div>\n<div class=\"c_his_flex mg_t20\">\n<p class=\"ttl\">17PS<\/p>\n<div class=\"cont\">\n<p><strong>\u300ceverywhere and nowhere\u300d<\/strong><\/p>\n<p class=\"mg_l20\">The collection takes classic beautiful people items and enhances them with new design details and fresh styling. The clothing that is \u201ceverywhere and nowhere\u201d has both realism and modernity.<\/p>\n<\/div>\n<\/div>\n<div class=\"c_his_flex mg_t20\">\n<p class=\"ttl\">16AW<\/p>\n<div class=\"cont\">\n<p><strong>\u201cAspiring to be a Parisienne\u201d<\/strong><\/p>\n<p class=\"mg_l20\">The collection takes the image of a stereotypical Parisienne and gives it a fresh reincarnation through the humor and wit of beautiful people. The unisex line created so far was evolved to create the NO GENDER LINE.<\/p>\n<\/div>\n<\/div>\n<div class=\"c_his_flex mg_t20\">\n<p class=\"ttl\">16PF<\/p>\n<div class=\"cont\">\n<p><strong>\u300cI wanna be\u2026\u300d<\/strong><\/p>\n<p class=\"mg_l20\">This marks the 10th season since the company\u2019s debut. Founded on a concept that remains unchanged, to search for new potential we took up the challenge of the bias cut, which has been considered difficult to utilize in mass-produced clothing. We developed \u201cmen\u2019s clothing for women\u201d that rolls out identical items in very different sizes to build a collection of unique interpretations of basic pieces, which is the hallmark of beautiful people.<\/p>\n<\/div>\n<\/div>\n<\/dd>\n<dt>2015<\/dt>\n<dd>\n<div class=\"c_his_flex\">\n<p class=\"ttl\">16SS<\/p>\n<div class=\"cont\">\n<p><strong>\u300cOLD TRICK\u300d<\/strong><\/p>\n<p class=\"mg_l20\">We focused on techniques that have been utilized inside of clothing to create structured couture silhouettes to thoroughly probe the theme of \u201cvintage mania.\u201d The collection was produced by studying cutting methods that create three-dimensionality, and the contrivances and items placed inside clothing such as crinoline, bone, and interior gathers that are techniques used even today.<\/p>\n<\/div>\n<\/div>\n<div class=\"c_his_flex mg_t20\">\n<p class=\"ttl\">16PS<\/p>\n<div class=\"cont\">\n<p><strong>\u300cVintage mania\u300d<\/strong><\/p>\n<p class=\"mg_l20\">Based on materials of vintage clothes through the 1920s to 1980s that are still vibrant even after the passage of time, we purposely looked at a wide range of years without narrowing down the theme or time period to produce a collection founded on the concept of tracking the flow of time in search of an access point leading to the present.<\/p>\n<\/div>\n<\/div>\n<div class=\"c_his_flex mg_t20\">\n<p class=\"ttl\">15AW<\/p>\n<div class=\"cont\">\n<p><strong>\u300cextra virgin\u300d<\/strong><\/p>\n<p class=\"mg_l20\">We took the pre-fall theme \u201cvirgin\u201d and further cultivated it, looked for possibilities in natural materials, and borrowed the power of beauty from unembellished plants and animals to create a rich, gorgeous collection full of humor unique to beautiful people.<\/p>\n<\/div>\n<\/div>\n<div class=\"c_his_flex mg_t20\">\n<p class=\"ttl\">15PF<\/p>\n<div class=\"cont\">\n<p><strong>\u300cvirgin\u300d<\/strong><\/p>\n<p class=\"mg_l20\">The theme is striving to create something that has never been touched by anyone. Based on the keyword \u201cvirgin,\u201d the collection offers a range of basic items using materials of even greater purity.<\/p>\n<\/div>\n<\/div>\n<\/dd>\n<dt>2014<\/dt>\n<dd>\n<div class=\"c_his_flex\">\n<p class=\"ttl\">15SS<\/p>\n<div class=\"cont\">\n<p><strong>\u300cLOVE ALL\u300d<\/strong><\/p>\n<p class=\"mg_l20\">The collection uses photo images of tennis players, such as the long-haired Bj\u00f6rn Borg who competed in the 1970s, that evoke the unfettered mood exemplary of that era. A show was held at the historical Meijijingu Gaien Tennis Club built in 1926.<\/p>\n<\/div>\n<\/div>\n<div class=\"c_his_flex mg_t20\">\n<p class=\"ttl\">15PS<\/p>\n<div class=\"cont\">\n<p><strong>\u300cEVOLUTION\u300d<\/strong><\/p>\n<p class=\"mg_l20\">We further advance standard items and even universality through the concepts of \u201ctoday is better than yesterday\u201d and \u201ccreating universal items through a new, unique concept\u201d that we have explored since the brand debut. This collection expresses the mood of Audrey Hepburn in \u201cBreakfast at Tiffany\u2019s\u201d to produce items that evoke elements of the movie\u2019s heroine, such as Sabrina pants that are an enduring standard item, and the shirt dress like that worn by Audrey when lounging at home.<\/p>\n<\/div>\n<\/div>\n<div class=\"c_his_flex mg_t20\">\n<p class=\"ttl\">14AW<\/p>\n<div class=\"cont\">\n<p><strong>\u300cacross the universe\u300d<\/strong><\/p>\n<p class=\"mg_l20\">Inspiration was taken from film of the surprise rooftop concert given by the Beatles on the roof of Apple Corps headquarters in London, England in January 1969. The collection brings together the fascinating story and all the images captured on film, including the members and enthusiastic crowd. The design team surprised the audience by giving a musical performance in the show. The band\u2019s name is \u201cThe beautiful people.\u201d<\/p>\n<\/div>\n<\/div>\n<div class=\"c_his_flex mg_t20\">\n<p class=\"ttl\">14PF<\/p>\n<div class=\"cont\">\n<p><strong>\u300c\u25cf\u25b2\u25a0\uff01\u300d<\/strong><\/p>\n<p class=\"mg_l20\">The collection was created with the aim of giving meaning to symbols (or symbol-like things) that differ from the ordinary meaning.<\/p>\n<\/div>\n<\/div>\n<\/dd>\n<dt>2013<\/dt>\n<dd>\n<div class=\"c_his_flex\">\n<p class=\"ttl\">14SS<\/p>\n<div class=\"cont\">\n<p><strong>\u300cThe beautiful people\u300d<\/strong><\/p>\n<p class=\"mg_l20\">We focus once again on fashionable people and celebrities, which are the original meanings of the words \u201cbeautiful people,\u201d and apply them to the collection using images of 1960s rock stars and their women. The show venue was Yoyogi VILLAGE by kurukku. In the presentation, stars suddenly seemed to appear in the town.<\/p>\n<\/div>\n<\/div>\n<div class=\"c_his_flex mg_t20\">\n<p class=\"ttl\">14PS<\/p>\n<div class=\"cont\">\n<p><strong>\u300cshe&#8217;s a rainbow\u300d<\/strong><\/p>\n<p class=\"mg_l20\">\u201cShe\u2019s a Rainbow\u201d is a song released by The Rolling Stones in 1967 and is said to be about Mick Jagger\u2019s shock of falling in love at first with Marianne Faithfull. The colorful, nostalgic collection integrates the mood of the late 1960s to early 1970s, which is a favorite time for designers when it comes to music and fashion.<\/p>\n<\/div>\n<\/div>\n<div class=\"c_his_flex mg_t20\">\n<p class=\"ttl\">13AW<\/p>\n<div class=\"cont\">\n<p><strong>\u300cWhole lotta Love\u300d<\/strong><\/p>\n<p class=\"mg_l20\">With a whole lotta love, the collection was released in two arrangements&#8211;in a salon show and installation form, while a jazz band performed live at the cigar bar, Maduro in the Grand Hyatt Tokyo. At the end of the installation, \u201cThe beautiful people\u201d band made up of the 4 design team members performed. A short movie was also made from a perspective different from an ordinary collection video that showed clips, including backstage activities and the band members rehearsing.<\/p>\n<\/div>\n<\/div>\n<div class=\"c_his_flex mg_t20\">\n<p class=\"ttl\">13PF<\/p>\n<div class=\"cont\">\n<p><strong>\u300csmoking\u300d<\/strong><\/p>\n<p class=\"mg_l20\">The collection was inspired by the style representing Yves Saint Laurent, LE SMOKING that he released in 1966. He proposed the masculine tailored tuxedo suit as women\u2019s eveningwear. Many of our designs were based on child-like images, but this collection is created based on the image of adult tastes and actions only permissible in adults. A dash of humor unique to beautiful people is added that not only plays with the \u201csmoking\u201d spoken of in fashion, but also the actual word \u201csmoking.\u201d<\/p>\n<\/div>\n<\/div>\n<\/dd>\n<dt>2012<\/dt>\n<dd>\n<div class=\"c_his_flex\">\n<p class=\"ttl\">13SS<\/p>\n<div class=\"cont\">\n<p><strong>\u300cEDOMAE TRAD\u300d<\/strong><\/p>\n<p class=\"mg_l20\">The vitality learned from the character of Tora-san in the \u201cOtoko wa Tsurai yo\u201d (It&#8217;s Tough Being a Man) movies is further nurtured with the aim of taking Tokyo fashion one step further to produce this collection on the theme of \u201cEdomae Trad.\u201d<\/p>\n<\/div>\n<\/div>\n<div class=\"c_his_flex mg_t20\">\n<p class=\"ttl\">13PS<\/p>\n<div class=\"cont\">\n<p><strong>\u300cIt&#8217;s Tough Being a Man\u300d<\/strong><\/p>\n<p class=\"mg_l20\">The collection is a compilation based on the theme of Tora-san from the \u201cOtoko wa Tsurai yo\u201d (It&#8217;s Tough Being a Man) movies. A double-breasted jacket created with suit material for women is draped on the shoulders, a haramaki (belly band) is placed on the upper part of the loose-fitting, saxe blue shirt, and on the feet are Japanese wooden sandals with snake-skin straps. From this Tora-san style recognizable to any Japanese person, we decoded the spirit of traditional Japanese sophistication and applied it to the design.<\/p>\n<\/div>\n<\/div>\n<div class=\"c_his_flex mg_t20\">\n<p class=\"ttl\">12W<\/p>\n<div class=\"cont\">\n<p><strong>\u300cNO TENKI \u2161\u300d<\/strong><\/p>\n<p class=\"mg_l20\">The NO TENKI theme released in the pre-fall collection is further developed to pursue amusement born of combinations of contrasts used on winter items with summer motifs. This includes T-shirts made with Shetland knit and intarsia, and a melton coat featuring a pineapple pattern.<\/p>\n<\/div>\n<\/div>\n<div class=\"c_his_flex mg_t20\">\n<p class=\"ttl\">12PF<\/p>\n<div class=\"cont\">\n<p><strong>\u300cNO TENKI\u300d<\/strong><\/p>\n<p class=\"mg_l20\">The concept is the spirit of perversity. This unique collection exceeds the framework of casual wear and dress through the spirit of perversity to achieve clothing that is basic yet new, modern-ish yet unpolished, orthodox yet unorthodox. The pieces give the feeling of summer though it is wintertime. They are made from unlikely pairings (combinations from which normal sensibility finds no meaning), such as Fair Isle knit with a palm-tree pattern and a long-sleeve dress with an aloha pattern.<\/p>\n<\/div>\n<\/div>\n<div class=\"c_his_flex mg_t20\">\n<p class=\"ttl\">12 SS<\/p>\n<div class=\"cont\">\n<p><strong>spin off<\/strong><\/p>\n<p class=\"mg_l20\">We improved upon items from the 2012 spring and summer collection that were well received and in high demand.<\/p>\n<\/div>\n<\/div>\n<\/dd>\n<dt>2011<\/dt>\n<dd>\n<div class=\"c_his_flex\">\n<p class=\"ttl\">12SS<\/p>\n<div class=\"cont\">\n<p><strong>\u300cGINGIRAGIN NI SARIGENAKU\u300d<\/strong><\/p>\n<p class=\"mg_l20\">The collection includes circus designs, tiger designs, and pajamas to produce a flashy yet effortless feel. It was envisioned from the words spoken by Fitzgerald (translated in Japanese by Haruki Murakami,) \u201cthe test of a first-rate intelligence is the ability to hold two opposed ideas in the mind at the same time, and still retain the ability to function.\u201d Just like the word \u201coxymoron\u201d (rhetoric that strings together words with opposite meanings to create a new effect) that was coined by combining the Greek words \u201coxy\u201d (clever) and \u201cmoron\u201d (stupid), the clothes merge opposite concepts to express their synergistic effect and sensation.<\/p>\n<\/div>\n<\/div>\n<div class=\"c_his_flex mg_t20\">\n<p class=\"ttl\">12PS<\/p>\n<div class=\"cont\">\n<p><strong>\u300con the street.\u300d<\/strong><\/p>\n<p class=\"mg_l20\">Would you wear your boyfriend\u2019s shirt? The collection is conscious of the Tokyo streets where the distinction between men\u2019s and women\u2019s items is fading. Rather than an ordinary unisex offering, this collection incorporates the idea that women wear men\u2019s items with a new perspective.<\/p>\n<\/div>\n<\/div>\n<div class=\"c_his_flex mg_t20\">\n<p class=\"ttl\">11AW<\/p>\n<div class=\"cont\">\n<p><strong>\u300crabbit fashion\u300d<\/strong><\/p>\n<p class=\"mg_l20\">Extremely soft, refined traditional wear is offered as the antithesis to the mainstream rough and robust rugged style in the men\u2019s market. Items were released in collaboration with VAN, the first traditional fashion brand in Japan. The female look put together by the design team caused a stir.<\/p>\n<\/div>\n<\/div>\n<div class=\"c_his_flex mg_t20\">\n<p class=\"ttl\">11PF<\/p>\n<div class=\"cont\">\n<p><strong>\u300cLITTLE BLACK DRESS\u300d<\/strong><\/p>\n<p class=\"mg_l20\">The collection is comprised solely of a small black dress.<\/p>\n<\/div>\n<\/div>\n<\/dd>\n<dt>2010<\/dt>\n<dd>\n<div class=\"c_his_flex\">\n<p class=\"ttl\">11SS<\/p>\n<div class=\"cont\">\n<p><strong>\u300ctake it easy\u300d<\/strong><\/p>\n<p class=\"mg_l20\">The collection was inspired from the book \u201cNY JS DB 62\u201d by David Bailey and the Ivy League Bible from 45 years ago, \u201cTake Ivy.\u201d A general participation-type installation was carried out with models placed in Midtown.<\/p>\n<\/div>\n<\/div>\n<div class=\"c_his_flex mg_t20\">\n<p class=\"ttl\">11PS<\/p>\n<div class=\"cont\">\n<p><strong>Releasing the first pre-season collection<\/strong><\/p>\n<p class=\"mg_l20\">The collection remakes everyday items from a unique perspective, such as Galaga t-shirts made entirely by hand stitching beads to recreate choppy 8-bit graphic game images from the 1980s, and a shawl printed with an unaltered, enlarged image of British currency.<\/p>\n<\/div>\n<\/div>\n<div class=\"c_his_flex mg_t20\">\n<p class=\"ttl\">10AW<\/p>\n<div class=\"cont\">\n<p><strong>\u300cNorwegian Wood\u300d<\/strong><\/p>\n<p class=\"mg_l20\">The collection interprets the image of clothing depicted in the Haruki Murakami novel, \u201cNorwegian Wood\u201d with the style of beautiful people. The 3D technology used throughout the collection that makes embroidery and printing appear to float in the air when viewed with red-and-blue 3D glasses is an industry first. The idea of incorporating three-dimensionality into the collection came from the red and green book cover of \u201cNorwegian Wood.\u201d<\/p>\n<\/div>\n<\/div>\n<\/dd>\n<dt>2009<\/dt>\n<dd>\n<div class=\"c_his_flex\">\n<p class=\"ttl\">10SS<\/p>\n<div class=\"cont\">\n<p><strong>\u300cStand up for dressdown\u300d<\/strong><\/p>\n<p class=\"mg_l20\">\u30c810SS\u300cStand up for dress down\u300d<br \/>\nTo dress down traditional, classic clothes, the collection uses Jimi Hendrix as an icon representing the essence of the polar opposite. In the same season, the boy\u2019s line was released that can be shared by men and women. The line was created with patterns enabling the sharing of a soft, snug-fitting silhouette for boys and a soft, feminine silhouette that drapes for girls.<\/p>\n<\/div>\n<\/div>\n<p class=\"mg_t20\"><strong>*A men\u2019s collection was launched from the 2010 spring and summer collection.<\/strong><\/p>\n<div class=\"c_his_flex mg_t20\">\n<p class=\"ttl\">09AW<\/p>\n<div class=\"cont\">\n<p><strong>\u300cordinary people\u300d<\/strong><\/p>\n<p class=\"mg_l20\">The collection takes up the challenge of expanding the preppy, traditional offerings given to date to the feminine and glamorous. We took the symbol of that look, Marylin Monroe to commit to the American classic. The collection offers clothes that ordinary people can comfortably wear in day-to-day life that make them feel special, and clothes that ordinary people can wear on special days that give them a composed feeling.<\/p>\n<\/div>\n<\/div>\n<\/dd>\n<dt>2008<\/dt>\n<dd>\n<div class=\"c_his_flex\">\n<p class=\"ttl\">09SS<\/p>\n<div class=\"cont\">\n<p><strong>The contents of a girl\u2019s closet. Every item.<\/strong><\/p>\n<p class=\"mg_l20\">The collection was inspired by the short story by Haruki Murakami, \u201cThe Last Lawn of the Afternoon.\u201d A runway show was held by covering the indoor venue with grass. Later, a temporary shop was opened where the show was held.<\/p>\n<\/div>\n<\/div>\n<div class=\"c_his_flex mg_t20\">\n<p class=\"ttl\">08AW<\/p>\n<div class=\"cont\">\n<p><strong>\u300cgrowin&#8217;up\u300d<\/strong><\/p>\n<p class=\"mg_l20\">The theme is alternative circumstances and the subsequent surface changes and confusion of tastes. In the same season, the \u201cworkwear for beautiful people\u201d line was released that put a beautiful people spin on the interpretation of work clothes.<\/p>\n<\/div>\n<\/div>\n<\/dd>\n<dt>2007<\/dt>\n<dd>\n<div class=\"c_his_flex\">\n<p class=\"ttl\">08SS<\/p>\n<div class=\"cont\">\n<p><strong>\u300cA boy meets Lady\u300d<\/strong><\/p>\n<p class=\"mg_l20\">The collection is focused on the Kids Series. Clothing was created that made size descriptions obsolete if the pieces fit.<\/p>\n<\/div>\n<\/div>\n<div class=\"c_his_flex mg_t20\">\n<p class=\"ttl\">07AW<\/p>\n<div class=\"cont\">\n<p><strong>Kids biker jackets are created that become synonymous with the brand\u751f<\/strong><\/p>\n<p class=\"mg_l20\">The first floor show was held.<\/p>\n<\/div>\n<\/div>\n<\/dd>\n<dt class=\"last\">2006<\/dt>\n<dd>\n<div class=\"c_his_flex\">\n<p class=\"ttl\">07SS<\/p>\n<div class=\"cont\">\n<p><strong>beautiful people launched<\/strong><\/p>\n<p class=\"mg_l20\">We released the Kids Series of clothing that can be shared by children and adults, and embroidery denim that is embroidered with 1.2 million stitches.<\/p>\n<\/div>\n<\/div>\n<\/dd>\n<\/dl>\n","protected":false},"featured_media":0,"template":"","_links":{"self":[{"href":"https:\/\/beautiful-people-creations-tokyo.com\/c\/wp-json\/wp\/v2\/about\/12476"}],"collection":[{"href":"https:\/\/beautiful-people-creations-tokyo.com\/c\/wp-json\/wp\/v2\/about"}],"about":[{"href":"https:\/\/beautiful-people-creations-tokyo.com\/c\/wp-json\/wp\/v2\/types\/about"}],"wp:attachment":[{"href":"https:\/\/beautiful-people-creations-tokyo.com\/c\/wp-json\/wp\/v2\/media?parent=12476"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}