BABY-G x beautiful people will be released in stores from 6/17(Wed) | beautiful people



BABY-G x beautiful people will be released in stores from 6/17(Wed)

beautiful people will release a collaboration watch with BABY-G.


It will be on sale at the beautiful people Aoyama store, Shibuya Parco store, and online store on June 17 (Wed).



From BABY-G, the fashionable and tough casual watch for active women, comes a new model produced in collaboration with “beautiful people,” a high-end fashion brand from Japan that constantly strives to redefine the meaning of beauty while maintaining a high level of craftsmanship. Though BABY-G and “beautiful people” are in different fields and appeal to different tastes, this new collaboration model blends their creative talents to create a stunning new timepiece.


The base model is the round, dual bezel BGA-270. A gypsum-like base color is accented by hour and minute hands colored with the iconic hue of “beautiful people.”
The inspiration for the plaster came from the interior of the Shibuya PARCO store, which opened in November 2019. The result is a look and feel that lies somewhere between inorganic and organic.


The packaging, which is specially designed for the Japanese market, is also all white.
Only the hands are in neon, the iconic color of beautiful people, to accent the design.





We have combined the sporty BABY-G with beautiful people’s identity and perspective to create items that are both fashionable and functional.
The item that can be used regardless of gender.


【Product Information】


Retail price: 16,000 yen (excluding tax)
arm circumference: 13.5 to 18.5 cm
Size: 46.3 x 42.2 x 13.2 mm
Weight: approx. 38g


【Main specifications】
Structure: Shock-resistant structure
Water resistance: 10 ATM
World time: 48 cities worldwide (48 cities + coordinated universal time), daylight saving on/off) + UTC (Coordinated Universal Time) time display
Stopwatch: 1/100 second, 24-hour measuring capacity, with elapsed time, split time, 1st-2nd place times
Timer: Set unit: 1 minute, maximum range: 24 hours, measured in 1-second increments
Alarm: 5 time alarms (with 1 snooze alarm), hourly time signal
Other functions: fully auto-calendar, 12/24-hour format, Button operation tone on/off, LED light (with super illuminator and afterglow function)
Accuracy: ±30 seconds per month
Approx. battery life: 3 years on SR726W × 2