(a) basic item that is all over the place, (THE) basic item that can only be found at beautiful people
The ultimate standard line for all people, the standard series by beautiful people

beautiful people aims to free people from preconceptions and conventions in fashion, and creates a new standard that elicits true beauty within each individual.

“THE/a beautiful people” embodies this brand philosophy.
The lineup includes standard items such as trench coats and riders jackets, which are synonymous with the brand, as well as daily basics such as duffle coats, tuxedo shirts, and T-shirts.
The brand’s DNA of “Exceptional craftsmanship,” “high quality textiles,” “uniqueness that defies common sense,”and “fusing disparate elements” is embedded in all of these items.

In addition, items other than denim pants and chino pants are made based on the concept of “KIDSWEAR FOR EVERYONE” which is an updated contemporary version of the “Kids Series”, realized through advanced pattern-cutting techniques.

By reexamining the patterns and materials of the existing Kids series, we have created a new standard that is more comfortable, easier for movement, and can be to be enjoyed by all people.
For the bottoms, we have revised the patterns repeatedly over time with a commitment to comfort.
You can freely choose the size that matches your preferred fit, regardless of gender or body shape.

By condensing the beautiful people’s philosophy and DNA in this standard series, we aim to provide everyone with a variety of high-quality daily basics
that can be enjoyed for many years to come.