JP / EN
We have stereotypical images of ‘it’s British’ or ‘it’s the sea’.
This is true for both professionals and amateurs.
What happens when you reverse the stereotypes and express your free creation?
What happens when you change the universal point of view?
Patterns sublimate by being seen from a different angle than the front.
New designs are created by replacing details with different positions and materials.
A collection design based on the classic items but breaking free from the normals.
A collection that is free from fixed concepts and carries a new perspective.
Free from stereotypes.