beautiful people was formed by classmates who met 30 years ago.
I’m still dreaming the same dream as when we first met

“I want to make something new that nobody knows”
– Hideinori Kumakiri, designer of beautiful people

The Fall/Winter 2022 lookbook that makes you feel the transition from the late 90’s to nowadays with the stylings. Uniqueness that overturns common sense represented by the “Kidswear for everyone” standard clothing line and pattern design aiming for deconstruction such as “Side-C” and “DOUBLE-END”.
Another collection with 30 years of undying passion.