2023 FALL | beautiful people

Pre-Fall 2023 Collection
Side-C Vol.9.5 “A↔︎B NORMAL”

 

 

The unusual ordinary.
The discomfort is hidden in universal manufacturing.

 

Man-made and human.
Nature and humans.
Nature and man-made.

 

 

Can the discomfort latent in the universal relationship between A and B be an evil or an innovation?

 

Man has been kept alive by nature.
Man-made by making the most of nature.

 

 

The Pre-Fall 2023 collection is about eliminating the boundary between nature and artificiality, two contradictory universes, and considering their symbiosis.
This collection explores clothing without a dress code, for both the outdoors and the city, for casual and formal wear.

 

 

 

 

Shop the Collection

 

 

Season Logo Graphic Design: Naomi Hirabayashi
Photos: Yoshiyuki Nagatomo