2024 WINTER | beautiful people

Fall/Winter 2024 Collection
"a long time ago, a long time ahead"

 

Learning from the past and creating the new.
What happened ages ago is our present and our future.

 

The values we have established may have been sinful in the past,
What we create may be difficult to accept now.

 

Stereotypes and preconceptions always haunt us.
The same old, unchanging universals that have persisted since immemorial.

 

We struggle with the worries, We create clothes for the future and search for new values.
Our attitude remains the same.

 

Until we can see far into the future.
With a playful spirit.

 

 

 

 

 

 

Shop the Collection

 

 

Collection Design & Styling: Hidenori Kumakiri & beautiful people team
Art Direction: Masaaki Kuroyanagi [PARK SUTHERLAND]
Photography: Jun Yasui
Videography: Gyuseong Jang
Hair & Make up: Kenji Toyota
Production: PARK SUTHERLAND