JP / EN
CONVERSE x beautiful people
Basketball material made sneakers
The second collaboration between beautiful people with CONVERSE, is based on the CONS ERX 400 HI. The sneaker is a condensation of the ‘uniqueness’ that beautiful people values in its manufacturing.
The trainers are made from materials actually used in basketball, with a focus on realism, and are the one and only shoes born from a material feel that cannot be found anywhere else and is an unlikely idea.
The shoes are equipped with “ENERGY WAVE”, CONVERSE’s unique midsole technology, which is also focused on comfort. The voluminous design and dual-layer construction of highly elastic compressed E.V.A. and polyurethane provide outstanding cushioning and comfort.
The CONS ERX 400 HI was introduced in 1988. The first shoe equipped with “ENERGY WAVE” became the talk of the town when it was worn by numerous players, including the NBA’s leading stars at the time. It is also a pair that became a forerunner of the current trainer scene as it was adopted as a fashion item not only for competitions but also in the street scene.
Made from the same synthetic leather and color as basketballs
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Made from the same synthetic leather as basketballs
The design accentuates the unique basketball grain that everyone has seen at least once. Not only unique, but also functional. The white colour tends to show dirt easily, but due to the material's characteristics, it can be wiped with water, so it can be used for many years. The product combines functionality with ideas that only beautiful people, which specialises in the diversion of materials, can come up with.
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The unlikely all-white
One of the distinctive features of the CONS ERX 400 HI is its colour scheme, which is based on team colours. From the time of its release, a wide range of colour variations were developed based on the team colours of the teams participating in the NBA at the time. In this collaboration, the look of the basketball material used is enhanced by creating it in all-white, which was unlikely to be found in the 'CONS ERX 400 HI'. In addition, the rubber tag with the logo designed on the body is accented.
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Basketball shoe-derived functionality
A Y-shaped support cutting system that holds the ankles in place, voluminous footwear padding and a highly cushioned insole ensure comfort for everyday wear.
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CONVERSE logo embossed sole
The outsole is embossed with the 'CONVERSE' logo and keep its functionality.
CONVERSE × beautiful people basketball shoes
color: orange / white
size: 23/23.5/24/24.5/25/25.5/26/26.5/27/27.5/28/29 cm
about CONVERSE
CONVERSE is a brand originating from a rubber shoe manufacturer founded by Marquis M. Converse in Malden, Massachusetts, USA, in 1908, and has produced many models that have left their mark on sneaker history, including the ‘All Star’, which was born as a basketball shoe in 1917. The brand has produced many models that have left their mark on trainer history, including the ‘Jack Purcell’ and the ‘One Star’.
Today, the brand continues to evolve, expanding its field from sports to lifestyle and developing various items that add colour to people’s styles, not limited to shoes.
Campaign Visual by… CD / beautiful people, AD & Production / Park Sutherland
Talents / Kengo & Rina. Videography / Yusuke Oishi. Edit & Color / Park Sutherland, Music / Nanami Sato, MUA / Kenji Toyota
