The new collaboration with the world-famous Hello Kitty character from Sanrio co.,ltd. The collabotion will retain the cuteness of the character, while adding an essence that is unique to beautiful people.

The items, which are not only kawaii(Cute) but also crossed with ideas unique to beautiful people, will be available in a total of six models: two outerwears, two cotton jerseys and two leather pouchs. The new Hello Kitty design combines craftsmanship and uniqueness, including a denim blouson using the double-ends technique that allows the item to be worn upside down.

Pre-orders: from 30 May at the online store
Launch: from 10 June at all directly-operated shops and online store globally

Reversed Hello Kitty design is only possible because of the DOUBLE-END design technique.

This denim blouson can be worn upside down to create a 1st and 3rd type of blouson in one piece, using beautiful people’s unique “DOUBLE-END” pattern design technique. The back has Hello Kitty collaboration graphic embroidery. The upside-down embroidery, which is unusual for a character item, was created by the unique idea that the Hello Kitty design stands upright when double-ended.

T-shirts created in Suvin Pima Cotton, a classic beautiful people material, are also a playful item that is typical of the brand. The collaborative graphics on the front and back are not printed but embroidered. The use of luminescent thread makes the unique embroidery glow in the dark, just like the neon tubes that inspired it. Furthermore, the back hem has a logo print with a museum caption, making the T-shirt’s graphics look like a piece of art.

Character T-shirts, which are generally made from non-transparent fabrics, are made from see-through fabrics that are daringly transparent. The front of Hello Kitty is printed on the front and the back of Hello Kitty is printed on the back. When you combined the front and the back together, it shows the whole body of Hello Kitty.

The brand logo is also printed in inverted letters seen from behind, and the pattern placement is a key point of attention to detail. The T-shirt is printed on a 100% cotton see-through jersey, which is delicately knitted from fine cotton yarn, a design that is considered technically difficult to achieve.

At first glance, the basic coach jacket takes on the form of Hello Kitty-like ears when the retractable hood is put on. Furthermore, a collaborative graphic of Hello Kitty is photoluminescent printed on the left chest and back body. Inspired by neon tubes, the graphic has the unique aspect of a luminescent print that glows in the dark. The material used is taffeta from the Italian company OLMETEX. The lightweight, easy-to-handle recycled nylon material is also environmentally friendly, as it uses a non-fluorinated (PFC-free) water repellent. This coach jacket is not only cute but is also made from unusual, sustainable materials.

The cowhide clasp pouch design is based on beautiful people’s standard item with the mouthpiece in silver. The unique collaboration with Hello Kitty has changed to red and white, inspired by the color from Hello Kitty. The ribbons and ears combine with the colour scheme of the mouthpiece to create a more adorable design. Hello Kitty is made in a single piece from the front body to the back body, creating a unique layout that shows Hello Kitty’s feet standing on their heads on the back.

Hello Kitty is not only a cute design but is also created using an advanced technique whereby the craftsman adjusts the position of the two pieces of leather one by one and embroiders them together. Some parts, such as the hands, are expressed by satin embroidery, which shows our commitment to craftsmanship.

Height is five apples. Weighs 3 apples. She is a cheerful, kind girl. She loves to bake cookies and play the piano, and her dream is to become a pianist or a poet. She is good at music and English. Her favorite food is apple pie made by her mother. She is good friends with her twin sister, Mimi.

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