beautiful people is launching the second collaboration with Lee, a denim brand with over 100 years of history. The collection is available in two colours: a bleached colour with a distinctive handcrafted feel and a one-washed indigo colour. The blouson and denim trousers, two items that can be called Lee’s masterpieces respectively, are presented in beautiful people’s unique pattern design concept, the “double-end”, one-of-a-kind item that can be worn upside down.

Online-store Pre-orders : Saturday 9 November
Pre-sale at the beautiful people Hankyu Umeda shop : Saturday 23 November 
Official Launch : Friday 29 November

The ‘91-B’ and ‘91-J’ are two of the most representative models of Lee’s many masterpieces.
The ‘91-B’ was the first Lee work jacket to use a front fastener and was made for farmers, while the ‘91-J’ was made for railway workers, who worked on locomotives and were the flower of the profession at the time. This is a blouson with a new sense of value, in which two items with different backgrounds coexist in one garment by being double-ended and worn upside-down.

Lee double-end denim 91-B/91-J blouson
style no. 1525102046 
color: bleach
size: 34/36/38/40/42

Lee double-end denim 91-B/91-J blouson
style no. 1525102045
color: indigo
size: 34/36/38/40/42

Like the blouson, the bottoms are double-ended. They can be worn upside down by opening the zippers on both sides, recombining and closing them. Two designs coexist in one garment with the double-ended technique: the original baker trousers with 91-B detailing, and the 77 logger trousers, made for lumberjacks who work in the agricultural and forestry industry. 

Lee double-end denim 91-B/logger pants
style no. 1525105046
color: bleach
size: 34/36/38/40/42

Lee double-end denim 91-B/logger pants
style no. 1525105045
color: indigo
size: 34/36/38/40/42

11/9(Sat) 10:00 Pre-orders starts

beautiful people online store

11/23(Sat) Pre-launch

beautiful people Hankyu Umeda Store

11/29(Fri) Official Launch

beautiful people all stores and online store

The H.D. Lee Mercantile Company was founded in 1889 by Henry David Lee as a wholesaler of food and household goods, and began manufacturing its own workwear in 1911, including bib overalls in 8oz denim. Since then, the company has revolutionised the jeans industry by creating numerous masterpieces such as the “101” cowboy trousers and the “Westerner”, the pioneer of white jeans. Today, Lee continues to offer modern denim based on functionality and quality, while taking its origins in workwear for cowboys and others. The brand is constantly evolving with the times.