beautiful people will participate in “The “O.SHIRO” Collection” Vol.2, a fashion show focusing on the main textile production area, which will be held jointly by “GQ JAPAN” (published by Condé Nast Japan), the Japanese edition of “GQ” magazine, which was first published in the U.S. in 1957 and is now published in 21 countries and regions, and ITOCHU Fashion System Co.

 

 

“The “O.SHIRO” Collection” is a collaborative collection of Japanese fashion brands and abroad with a strong commitment to manufacturing, focusing on Japanese textile production areas. The “O.SHIRO” Collection, the first of its kind in Japan, will be held for the second time this year, following the 2019 event at Okayama Castle, under the themes of “SDGs” and “ethical consumption.” The event will be held in the form of a presentation with fabrics produced in the following domestic textile production areas: Bishu (woolen textile production area), Sanbi (denim production area), and Kansai (Wakayama knit production area).

 

This time, beautiful people mainly used textiles produced in Wakayama and Bishu, and produced a collection movie based on the theme of romance from “DOUBLE-END”, a clothing creation that can be changed into feminine or boyish by turning it upside down. It will be released on October 7 on the special site in GQ JAPAN WEB and GQ JAPAN official YouTube.

 

Click here to view the collection movie.

 

 

*To prevent the spread of the novel coronavirus, the film was shot without the audience.